Armenian SPRING PR-company has been announced among the winners of WCFA Davos Digital PR Awards as the Best Digital PR Project for “Milk is Love” communication campaign carried out jointly with “Yeremyan Projects”.
The aim of the campaign was to promote a culture of consuming milk among Armenians, to raise awareness on the benefits of dairy products and to spread a word on food security challenges, emphasizing the importance of purchasing natural products.

The most outstanding projects launched nationwide between January 2020 and July 2021 were considered in three categories – Best Digital PR Project, Best Digital PR Company, Digital PR Guru of 2021 – in the first edition of Davos Digital PR Awards. SPRING PR is the gold winner of the Best Digital PR Project.

The event took place in New Delhi, India, bringing together women leaders, achievers, and trendsetters to touch upon the opportunities and challenges in the communication industry and recognizing the contribution and success of women in the field of PR and corporate communications. The honours were given away in 14 categories. Katie Bloomgarden, CEO of Ruder Finn Company, Farzana Badwell, CEO of Curzon PR Company, Lisa Welsh, CEO of METIA and Hill+Knowlton Strategies, Sarah Pinch, CEO of Pinch Point Communications, got also awarded the “Global PR Leader of the Year” category.