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"Yeremyan Projects" Group ​

DATES

Since 2017

Client

“Yeremyan Projects” Group 

Service

Strategic Communications, Full PR Support 

Category

Hospitality, restaurant business, vocational education, agriculture, dairy production

Since 2017, SPRING PR has been the strategic partner of “Yeremyan Projects” Group, one of the leaders in the food service industry, restaurant business, service, vocational education, agriculture, and food manufacturing in Armenia. 

Throughout the cooperation, SPRING PR has carried out comprehensive PR support by developing several PR campaigns aimed at raising the level of brand awareness, preserving and modernizing the attitude towards traditional Armenian cuisine, developing gastro tourism in Armenia, raising the reputation of the chef’s profession, as well as promoting milk consumption as part of a healthy breakfast for both children and adults in Armenia. 

SPRING PR develops and executes tailored PR communication strategies for “Yeremyan Projects” Group and its subsidiaries, including “Yeremyan Products,” individual restaurant brands, and factories, all aligned with the company’s core values. This includes managing government relations, as well as local and international media relations, to ensure impactful outreach.

Established over 15 years ago, “Yeremyan Projects” Group has introduced bold and visionary initiatives, significantly advancing Armenia’s restaurant industry and agriculture. Over its 15-year history, the company has conceived and executed more than a dozen bold, unique, and visionary projects, significantly contributing to the development of the restaurant industry and agriculture in Armenia. 

Since 2019, the company has adopted a closed-cycle “From Seeds to Table” business strategy, establishing a breeding cattle farm in Vayots Dzor, a pig-breeding farm in Tavush, a fodder mill in Ararat, and the Artsakh kitchen factory in Yerevan.

The company’s diverse portfolio includes iconic restaurant brands such as “Renommée,” representing signature haute cuisine, “Burgery Angus & More,” Italian “Casa Nostra,” “Livingston,” offering haute cuisine, “Lavash” and “Sherep” conceptual restaurants, the “Smoking Chef” steakhouse, “Tavern Yerevan,” “Tavern Yerevan riverside,” the fast food chain “Yerevani Shaurma,” and “Seasons” projects: the restaurant, the cafe, the sweetland, and the ice cream parlor. “Yeremyan Projects” Group of Companies also features “Yeremyan Delivery” service, “Yeremyan Products” dairy factory, “Yeremyan Farm,” comprising agricultural projects, and the Academy of Culinary Arts and Hospitality, which provides training and knowledge enrichment for beginners and specialists in the field. The Academy’s educational programs are approved and certified by its exclusive partner, Group City of Oxford College.