World-Famous Professor Thomas Luckmann’s Visit to YSU
DATE
September, 2012
Clients
Service
Strategic Communications and Event Management
Category
Education and Academia
Overview
SPRING PR was entrusted with providing strategic communication and event management support to Yerevan State University (YSU) for the visit of Professor Thomas Luckmann, one of the most prominent sociologists of the 20th century and co-author of The Social Construction of Reality.
Professor Luckmann’s first visit to Armenia took place within the framework of the international academic conference “The Social Construction of Reality: Human Communication Opportunities and Risks,” organized by YSU’s Faculty of Sociology on September 25–27. The event gathered 74 sociologists from 12 countries, promoting high-level dialogue on contemporary challenges in phenomenological sociology and communication studies.
The visit of Professor Luckmann—who had declined invitations from several European institutions—was a significant milestone for Armenia’s academic community, symbolizing growing international recognition of local expertise in social sciences and positioning YSU as an emerging regional hub for sociological research and education.
Strategy
Within this partnership, SPRING PR developed and implemented a comprehensive communication framework aimed at ensuring broad visibility, professional media engagement, and effective stakeholder communication throughout the conference and related events.
The agency provided strategic PR consulting, designed the public communication plan, and coordinated media relations to ensure consistent messaging across both academic and general media outlets. SPRING PR facilitated interviews, prepared thematic content highlighting the relevance of Professor Luckmann’s work, and managed on-site communications to secure extensive and high-quality coverage.
A dedicated event management and coordination process was implemented to guarantee seamless organization and audience experience, supported by SPRING PR’s collaboration with media, partners, and YSU’s internal teams. Through a combination of strategic communications, stakeholder outreach, and professional event execution, SPRING PR successfully amplified the significance of Professor Luckmann’s visit, reinforcing YSU’s reputation as a center of academic dialogue and thought leadership in the region.