uCoz Launch in the Armenian Market
DATES
August, 2012
Clients
uCoz
Service
PR Support, Media Relations
Category
Technology & SaaS
Overview
SPRING PR was entrusted with the PR and media relations for the launch of uCoz in the Armenian market, introducing one of the leading SaaS-based web design platforms to local users. Originally launched in 2005, uCoz had already built a strong reputation for its user-friendly tools, enabling individuals and businesses to create websites of varying complexities—from blogs and online stores to community portals.
By 2012, with a growing number of Armenian internet users and increasing demand for localized digital solutions, uCoz introduced Armenian-language website development capabilities, making its platform even more accessible. This strategic move positioned the company as a key player in Armenia’s evolving digital landscape, catering to both beginners and experienced web developers.
Today, uCoz remains a widely used website-building platform, serving millions of users worldwide. Its flexible features, including customizable templates, e-commerce solutions, and SEO tools, continue to make it a preferred choice for individuals and businesses looking to establish a strong online presence.
Strategy
SPRING PR managed the media relations for the launch of uCoz in the Armenian market, ensuring targeted visibility and effective communication of the platform’s key advantages. The focus was on introducing uCoz as a simple and accessible web design solution for Armenian users, which strove on the localization, capitalizing on the country’s rapid internet growth to provide an accessible, Armenian-language website-building platform for a growing digital audience.
The launch of uCoz in Armenia focused on localization, capitalizing on the country’s rapid internet growth to provide an accessible, Armenian-language website-building platform for a growing digital audience
A clear and consistent messaging approach was developed, with press materials crafted and distributed to key local media outlets. Through well-placed media coverage and strategic outreach, SPRING PR helped generate awareness about the platform’s local adaptation, highlighting its ease of use and availability in the Armenian language.
To ensure a steady media presence, SPRING PR monitored press coverage, provided timely updates, and facilitated engagement with relevant journalists. This approach positioned uCoz as a valuable tool for individuals and businesses looking for an efficient website-building solution.
