Overview

SPRING PR, in collaboration with PROFAL, earned one of the most prestigious awards in the field of communication — the WCFA Davos Communications Awards for the Best Marketing Communications Campaign with the project “You Are Precious: PROFAL Cares in Every Way.”

This recognition is a tribute to the entire SPRING PR team and our trusted partner, PROFAL—Armenia’s leading manufacturer of aluminum doors and windows, setting new benchmarks in international markets as a proud example of Armenian production excellence.

The “You Are Precious” campaign aimed to increase brand awareness and reinforce PROFAL’s reputation as an industry leader, create an emotional connection with the audience through a relatable and human-centered message, engage mass-market consumers through multi-platform communication, and highlight the premium quality, durability, and innovation behind PROFAL’s products. Strengthen customer trust and loyalty through corporate social responsibility initiatives.

SPRING PR amplifies Armenian success stories on the global stage, positioning local campaigns for international recognition. As the strategic PR partner of PROFAL, SPRING PR developed a creative and emotionally resonant communication campaign that captured both local pride and international attention. 

The Davos Communications Awards are a global, annual program to recognize leading communications agencies, professionals, in-house teams and projects that have achieved outstanding success and measurable business outcomes. These awards are open for participants from each corner of the world in all sectors.

This year, 57 applications from across the globe were submitted to the World Communications Forum Association’s (WCFA) Davos Communications Awards, held in Davos, Switzerland. The winning campaigns were selected by an international jury of 10 seasoned communications professionals. 

Strategy 

SPRING PR company’s partnership with PROFAL began in 2019, and since then, the agency has provided comprehensive strategic communication solutions, including PR services, media relations, brand promotion, and reputation management. Through communication, strong partnerships, and the power of teamwork, SPRING PR executed a comprehensive strategy for PROFAL to ensure the “You Are Precious”. 

Despite being a market leader in Armenia, PROFAL sought to strengthen its brand image and expand its recognition across the country. Increasing engagement with a broad audience—from homeowners to businesses—required a compelling, emotionally resonant message that would create organic discussions and foster brand loyalty. The campaign needed to break through digital noise, stimulate interest, and effectively communicate PROFAL’s values in a competitive market. 

The “You Are Precious” campaign successfully reinforced PROFAL’s reputation, engaged a wide audience, and demonstrated its commitment to quality, innovation, and corporate responsibility. With powerful messaging and strategic execution, the campaign solidified PROFAL as a trusted industry leader, resonating deeply with both consumers and the community.

The “You Are Precious” creative communication campaign perfectly embodies the philosophy of the national brand PROFAL, where customers, their dreams, and emotions are truly valued. PROFAL does its best to provide its customers with high-quality products and services. At the heart of every innovation is care for nature and people, valuing their expectations, rest and time, as well as a sincere desire to fulfill their dreams. For PROFAL, the lasting values ​​that the company creates thanks to its professional team and partners are precious.

The message “You Are Precious” carries a dual meaning that reflects PROFAL’s core values and commitment to its customers. First, it conveys the idea that each customer is valuable to PROFAL. The company invests all its expertise, effort, and innovation to deliver the highest quality aluminum doors and windows. Every product is designed with care, ensuring durability, comfort, and modern technology that enhances everyday life.

Second, it emphasizes that the true value lies in the customer, not in the company itself. PROFAL does not cut corners or compromise on quality. If the production costs are higher, it is because the company prioritizes premium materials, advanced technologies, and sustainable solutions to create products that truly serve the needs of its customers. At its core,”You Are Precious” is more than a slogan—it is a promise that PROFAL values its customers above all else and is dedicated to providing excellence in every product it creates.

People around the world crave care and positive emotions, and the “You Are Precious” campaign highlights the importance of the stories unfolding beyond PROFAL windows—stories that celebrate the warmth of families, the pursuit of dreams, and the depth of human feelings, all of which are truly precious. PROFAL cares, and for PROFAL, product quality, customer satisfaction, trust, as well as a sustainable future are important.