SPRING PR, as part of its commitment to corporate social responsibility (CSR), is the proud strategic partner of Myler Mountain Resort –  a visionary project within SOMNIUM Group that aspires to become the leading ski destination in the region and a globally recognized name in winter tourism. From the very inception of Myler, SPRING PR has played its key role in the development and implementation of its comprehensive strategy, branding, and public image. This partnership encompasses everything from crafting the resort’s branding slogan and concept development to managing media relations and executing impactful initiatives that align with Myler’s mission of sustainable community development.

Located in the picturesque Teghenyats Mountain Range near Yeghipatrush in Armenia’s Aparan region, Myler represents a bold investment in the future of Armenia’s tourism, sports, and recreation industries. Designed by Canadian Ecosign, the world-renowned leader in ski resort design, Myler occupies an area of about 2070 hectares, 600 of which is pristine mountain terrain, offering the ideal conditions for a world-class ski complex. Over the course of its multi-phase, 20-year development plan, Myler will transform into a vibrant ski town with cutting-edge slopes, state-of-the-art cable cars, hotels, cottages, restaurants, and diverse entertainment and recreation zones, all built to international standards. 

More than just a ski resort, Myler is a catalyst for positive change. It is poised to foster a culture of healthy living, promote the mass adoption of sports, and contribute to sustainable tourism development. By driving significant economic growth through job creation, investment attraction, and public-private partnerships, Myler positions itself as an exemplary model of strategic development. Its vision goes beyond infrastructure—it is about building a vibrant community while promoting Armenia’s global recognition in winter tourism.

SPRING PR’s strategic communications support has been instrumental in amplifying Myler’s voice and vision. By aligning the resort’s narrative with its core values of sustainability, innovation, and community advancement, SPRING PR ensures Myler’s message resonates with both local and international audiences. Through expert media relations, creative storytelling, and stakeholder engagement, SPRING PR highlights Myler’s commitment to redefining sports culture, enhancing recreation, and nurturing sustainable community development.

Together, SPRING PR and Myler are not just building a resort; they are shaping a legacy. Myler’s journey from a visionary dream to a tangible reality embodies ambition, innovation, and responsibility. As this partnership continues to grow, SPRING PR remains dedicated to supporting Myler in its quest to set a new standard for ski resorts in the region, inspire a healthier lifestyle, and leave an enduring mark on the region’s economic and social fabric.