Strategy

SPRING PR was entrusted with the complete realization of the project — from creative concept development to post-event visibility. The agency designed and implemented a comprehensive event concept, crafting a dynamic and visually driven format that reflected LG’s technological excellence and global brand aesthetics. Every element — from stage design and lighting to audiovisual choreography and show presentation — was developed and supervised by the SPRING PR team to ensure consistency with the brand’s visual and emotional identity.

In terms of event management, SPRING PR coordinated the entire execution process, engaging and supervising all vendors and technical partners, managing the host and models, and overseeing the photo and video production teams. Guest invitations, partner outreach, and audience follow-up were also handled by the agency to guarantee targeted participation and effective post-event communication.

On the communications side, the agency provided full-scale media relations and public visibility support. This included strategic coordination with national and business media, preparation of high-value communication materials, and management of media presence during and after the launch. The integrated campaign reinforced LG’s innovative positioning, delivering strong media visibility and memorable brand exposure across print, digital, and broadcast platforms.

Through this creative, end-to-end implementation, SPRING PR successfully transformed the product launch into a high-profile brand experience that underscored LG’s status as a global technology leader and strengthened its presence in Armenia’s premium electronics market.