LG Cinema 3D Smart TV — Market Entry in Armenia
DATES
2013
Clients
Technolife
Service
Strategic Communications, Event Management
Category
Technology & Consumer Electronics
Overview
SPRING PR provided full PR support for the launch of LG Cinema 3D Smart TV in the Armenian market, supporting the introduction of LG’s innovative television technology to local audiences. The project aimed to position LG Cinema 3D Smart TV as a next-generation entertainment solution, highlighting its technological advantages and premium viewing experience within Armenia’s consumer electronics landscape.
The market entry was centred around a dedicated launch event, designed to present the product in an engaging and accessible format for media, partners and invited guests, while reinforcing LG’s image as a global technology leader.
Strategy
SPRING PR developed and implemented the creative concept for the launch event, shaping its structure, messaging and overall presentation to reflect the innovation behind LG Cinema 3D Smart TV. The agency managed the full communication and organisational process related to the event, ensuring a cohesive and professionally executed launch.
As part of the project, SPRING PR coordinated communication with all involved vendors and service providers, aligning technical, production and logistical components with the overall event concept and communication objectives. The team oversaw event management processes, on-site coordination and communication flow to ensure smooth execution.
Media relations formed a core pillar of the strategy. SPRING PR conducted targeted outreach to leading local media, facilitated coverage and managed the information flow before, during and after the event. In parallel, the agency provided ongoing PR consulting, advising on messaging, positioning and communication tactics throughout the market entry phase.
Post-event, SPRING PR continued the communication cycle through follow-up outreach, coordination of approved materials and sustained media engagement, supporting continued visibility and reinforcing the product’s positioning within the Armenian market.