International Mining Armenia Forum
DATE
July – October, 2024
Client
Zangezur Copper Molybdenum Combine (ZCMC)
Service
Full PR Support, Event Management
Category
Industry and Economy
Overview
As the trusted PR partner of theUnion of Mining and Metallurgical Companies of Armenia, SPRING PR delivered comprehensive PR support and event management services for the two-day Mining Armenia International Forum. Organized with the support of Zangezur Copper Molybdenum Combine (ZCMC), the forum addressed Armenia’s mining potential, focusing on its challenges and opportunities.
Held with the participation of over 200 attendees, including government representatives, industry professionals, private sector leaders, investors, and academics, the forum served as a platform for meaningful dialogue and collaboration. Featuring speakers from Armenia, the UK, Canada, and Kazakhstan, the event combined panel discussions, keynote speeches, and interviews to foster insights into the mining sector’s role in Armenia’s sustainable economic development.
The Mining Armenia Forum explored critical topics such as technological innovation, investment opportunities, talent development, and global trends in mining. It highlighted the significant role that Armenia could play in advancing global sustainability goals by leveraging its mining resources to meet the growing demand for materials essential to green technologies.
The Mining Armenia Forum aspires to become a continuous platform for dialogue and progress in the sector. The event was also made possible through the support of the International Chamber of Mines of Armenia (ICMA), Grant Thornton Armenia, Lydian Armenia, and BDO Armenia.
Strategy
SPRING PR played an integral role in the successful execution of the International Mining Armenia Forum, delivering a comprehensive range of services that ensured the event met its objectives and resonated with its diverse audience.
The strategy began with developing the event concept, crafting a clear and compelling vision that aligned with the forum’s goals. SPRING PR designed and implemented the forum’s branding, establishing a cohesive and professional identity across all materials and touchpoints. This branding created a strong visual presence that reflected the forum’s importance and international scope.
To facilitate seamless participation, SPRING PR managed all guest logistics, including communication and coordination with international speakers and attendees. The team arranged hotel bookings, ensured smooth welcome and departure processes, and maintained continuous communication with both guests and hotel staff to guarantee a high-quality experience. Guest management extended throughout the two-day forum, covering registration and personalized support to ensure attendee satisfaction.
SPRING PR prepared all essential PR documents, including invitations, follow-ups with the guests, and detailed speaker guidelines to support impactful and engaging presentations. Additionally, the team managed comprehensive media relations efforts across key markets such as the USA, Canada, Switzerland, the UK, and Australia.
The company also managed vendor relationships, coordinating with printing agencies, designers, technical teams, and venue staff to ensure flawless execution. All technical and logistical requirements were addressed, from audio-visual setups to the arrangement of event spaces, creating an environment conducive to productive discussions and networking.
During the event, SPRING PR oversaw on-site coordination, maintaining close communication with the event host and aligning all activities with the forum’s thematic framework. The team ensured a seamless flow of sessions, promptly addressing any technical or operational needs to uphold the event’s high standards.
Through meticulous planning and execution, SPRING PR provided full-scale event management services that underscored its expertise in organizing large-scale international forums. This approach guaranteed that the Mining Armenia International Forum achieved its goals and left a lasting impact on participants.
