Etiquette and Protocol French Expert Anne Debard’s Master Classes in Armenia
DATE
May, 2017
Client
Art Club Nadjar Company
Service
Strategic Communications, Media Relations
Category
Hospitality & Business Education
Overview
SPRING PR served as the official PR partner of the Armenian company Art Club Nadjar in the framework of master classes delivered by renowned French expert Anne Debard, a leading authority in business etiquette and diplomatic protocol. The initiative was aimed at professionals from Armenia’s hotel and restaurant industry, offering practical knowledge on etiquette, protocol, politeness principles, customer psychology, ethical codes in hospitality, as well as the importance of non-verbal communication, dress code, and the art of addressing international customers. As the author of several books on etiquette and protocol, Anne Debard brought international best practices to Armenian professionals, reinforcing standards of excellence in the hospitality sector. The event was organized by Art Club Nadjar in cooperation with Moscow’s Art Nadjar International Gallery.
Strategy
SPRING PR developed and implemented a comprehensive communications strategy to ensure the visibility and impact of the master classes. The agency coordinated and organized the press conference, managed both PR and B2B communications, and established active relations with the mass media to maximize coverage and outreach. This included the creation and distribution of tailored media materials, as well as continuous media monitoring and press clippings to evaluate results. Through professional communication tools and event management, SPRING PR positioned the master classes as a significant professional development opportunity for Armenia’s hospitality industry and strengthened the reputation of Art Club Nadjar as a promoter of international expertise in Armenia.
