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Cooperation Agreement signing 
Between Revytech, SAP, and SAP Fioneer


September, 2022


Revytech, SAP, SAP Fioneer


PR support, event management


Science & Technology


One of the most successful cases of Revytech, a leading Armenian company led by CEO Tigran Simonyan, was its major cooperation agreement with SAP and SAP Fioneer. The partnership aimed to introduce world-leading IT solutions to Armenia’s financial, private, and public administration sectors, and promote innovation and growth potential for small and medium-sized enterprises. As a trusted partner, Revytech sought the services of SPRING PR for its communication strategy, event management, and media relations during the five-day visit of the representatives of SAP and SAP Fioneer to Armenia.

The agreement was aimed at reinforcing the growth potential for small and medium-sized enterprises (SMEs), offering new business models, and providing regulatory and supervisory authorities with practical tools in real time. Within the collaboration framework between Revytech, SAP, and SAP Fioneer, the focus was going to be on joint developments in creating innovative products in the financial sector and promotion in international markets. Revytech as a partner of SAP in Armenia provides full services of SAP Enterprise Solutions for different industries from project consulting, implementation, and integration to customization and application development.

SAP is the world’s largest provider of enterprise applications. Founded in 1972 in Germany, it has become one of the world’s leading manufacturers of business process management software solutions, developing enterprise software to manage business operations and customer relationships. The company offers solutions for 25 industries and 12 lines of business: 99 of the 100 largest organizations in the world are customers of SAP. The organization provides jobs to more than 110,000 employees in 180 countries.

SAP Fioneer was launched in 2021 as a joint venture between global technology leader SAP and entrepreneurial investor Dediq to become the world’s leading provider of financial services software solutions and platforms. Counting over 800 customers, SAP Fioneer is a global business with 1,000 employees in 17 offices across 14 countries.

By combining the speed and agility of a start-up with the proven capabilities of a best-in-class software company, SAP Fioneer enables banks, insurance companies and challengers to run, transform and grow while meeting their need for speed, scalability, and cost-efficiency through digital business innovation, cloud technology, and solutions that cover banking and insurance processes end-to-end.

Revytech provides a wide range of services in software development/ enterprise software, mobile applications Android/IOS etc.,hardware supply/HPE data center equipment and solutions,creation and maintenance of IT infrastructure of any complexity, IT operations, robotic process automation services, SAP’s software license reselling and implementation, UiPath’s software license reselling, data analytics services based on SAP BI and HANA in-memory computing platform, AI & machine learning, cyber security services and etc.

Aiming to establish itself as a leading tech company in Armenia and make a significant impact on the global market, Revytech has made significant progress in expanding its partner network. The latter includes established companies such as SAP, SAP Fioneer, HPE, UiPath, and Thales. The partnership with SAP provides Revytech with an excellent opportunity to showcase its products and services to a global audience.

Furthermore, this partnership also benefits Armenia’s tech industry by enabling the transfer of knowledge, expertise, and cutting-edge technologies from established industry leaders to the country. This, in turn, promotes sectoral growth and accelerates digital transformation efforts in Armenia. The company’s focus on innovation and strategic partnerships is expected to help position Revytech as a leading tech company not only in Armenia but also on the global stage.


SPRING PR’s strategy for the Revtech-SAP-SAP Fioneer partnership agreement was to provide full PR support, including communication strategy, event management, and media relations. The primary goal was to highlight the collaboration’s focus on introducing world-leading IT solutions to Armenia’s financial, private, and public administration sectors and reinforcing the growth potential for SMEs.

To achieve this goal, SPRING PR organized a press conference during which the cooperation agreement was signed. The conference was held at a prominent location in Yerevan, and included speeches by the CEOs of Revytech, SAP, and SAP Fioneer. We carefully selected the venue to create the right atmosphere and set the tone for the event. The careful preparation made it suitable for the event, with appropriate branding and decorations.

To ensure the press conference was well-publicized, SPRING PR invited key Armenian media outlets to cover the event. The extensive media coverage helped to raise awareness of the partnership agreement and its potential benefits for the Armenian economy.

In addition to the press conference, SPRING PR organized events and meetings for the representatives of SAP and SAP Fioneer with various Armenian entities such as the TUMO center, Central Bank of Armenia, Ministry of High-Tech Industry, and state administrative bodies. These meetings allowed them to gain insight into Armenia’s digital transformation agenda, facilitate the transition of Armenian companies to the digital economy, and introduce innovative products in the financial sector.

Media relations were not restricted to ensuring the proper coverage of the main event for the cooperation agreement. An essential aspect of the communication campaign was reaching out to the top Armenian media outlets to promote the partnership and its goals. We arranged interviews, prepared press releases and distributed them to the top media outlets.

Overall, SPRING PR played a crucial role in highlighting the partnership’s objective of introducing world-leading IT solutions to Armenia’s financial, private, and public administration sectors, reinforcing the growth potential for SMEs, and facilitating Armenia’s digital transformation. Through the agency’s efforts, Revytech’s partnership with SAP and SAP Fioneer could contribute to the development of the sector and accelerate the country’s entry into international markets.


15 + publications by Armenian top media outlets
30.000 of total potential audience
5+ media outlets having attended the event