Concert Dedicated to the 60th Anniversary of Maestro Aram Gharabekian
DATES
June – July, 2015
Client
Gharabekian Family
Service
Strategic Communications, Media Relations
Category
Culture & Arts
Overview
SPRING PR served as the official PR partner for the “Live with Music” concert dedicated to the 60th anniversary of Maestro Aram Gharabekian. Organized by the Gharabekian family, the tribute brought together an exceptional ensemble of Armenian and international musicians who honored the Maestro’s legacy on the stage of the Alexander Spendiaryan State Academic Opera and Ballet Theatre.
The concert featured acclaimed artists including Tigran Hekekyan (Art Director and Conductor of the “Armenian Little Singers” choir), world-renowned fiddler Sergey Khachatryan, accordionist and bandoneon player Mario Stefano Pietrodarchi, Italian guitarist Luca Lucini, cellist Suren Bagratuni, pianist Armen Babakhanian (Honored Artist of Armenia), pianist Svetlana Navasardian (Honored and National Artist of the SSR), and pianist Lusine Khachatryan. Their performances created a powerful musical homage to Maestro Gharabekian’s lifelong artistic contribution.
Strategy
SPRING PR led the full strategic communications effort for the anniversary concert, shaping a narrative that honored Maestro Gharabekian’s legacy and positioned the event as a major cultural moment in Armenia’s musical life. The team developed targeted messaging for the media, crafted storylines highlighting the Maestro’s contribution to the arts, and ensured that the concert’s distinguished artistic lineup was meaningfully represented in all communications.
In addition to the core media outreach, the strategy also included the organisation and communication support of a dedicated press conference ahead of the concert, as well as the coordination of pre- and post-event interviews with participating musicians and representatives of the Gharabekian family across cultural and entertainment media platforms preparing journalists with appropriate materials. This pre-event effort helped build anticipation and ensured that coverage would reflect the scale and artistic significance of the tribute.
On the concert day, SPRING PR ensured on-site media presence, managed journalist access, and oversaw media relations throughout the event to maintain a structured and consistent information flow.
Post-event, SPRING PR continued the communication cycle through coordinated follow-up outreach, distribution of approved materials and close management of media coverage. The team oversaw the full information flow, ensuring accuracy, consistency and sustained visibility for the tribute, while extending public appreciation of Maestro Gharabekian’s enduring legacy.