SPRING PR is the trusted partner of Arzni Poultry Farm, being responsible for the development and implementation of strategic communications in line with the company’s brand values and mission. The collaboration includes strategy development and implementation, crafting and executing creative campaign concepts, managing media relations, and conceptualizing and implementing impactful events.

Arzni Poultry Farm is one of the leading companies in Armenia’s food production sector, offering eco-friendly, high-quality eggs for over 30 years. Established during the 1990s, a challenging period for poultry farming in newly independent Armenia, Arzni addressed the dominance of imported eggs by laying the foundation for local egg production. Through its efforts, the company has built strong production traditions and contributed significantly to the development of the sector. Today, Arzni operates a state-of-the-art facility housing approximately 260,000 highly productive Lohmann LSL Classic and Lohmann Brown Classic hens. The company consistently invests in equipping the poultry farm with cutting-edge technologies and developing infrastructure, continuously expanding its production capacities.

As Arzni consistently invests in infrastructure, the farm has adopted advanced feeding and care methodologies for the birds, collaborating with leading global suppliers and localizing best international practices. The egg production process is fully automated, minimizing human intervention and ensuring product safety and quality. The farm’s grading machine, supplied by the Dutch brand Moba, automates the reception, sorting, weighing, and packaging of eggs, guaranteeing the cleanliness and reliability of its products.

In addition to its focus on production, Arzni prioritizes consumer education about the health benefits and proper usage of eggs. SPRING PR plays a key role in supporting these efforts by collaborating with Arzni to prepare and publish informational materials and videos and organize impactful initiatives. Through this partnership, Arzni demonstrates its leadership in raising public awareness and fostering consumer engagement. One notable collaboration was the celebration of World Egg Day in Armenia for the first time. This event, conceptualized and executed with the support of SPRING PR, featured educational activities that highlighted the nutritional benefits of eggs, interactive games, quizzes, and a photo zone designed to engage participants. Attendees also enjoyed tastings of various egg-based dishes and participated in prize-winning opportunities, further reinforcing Arzni’s commitment to community outreach and education.

Such initiatives reflect Arzni’s commitment to consumer education and its leadership in the industry. By consistently innovating and expanding its product range, which includes over 30 egg varieties and Armenia’s first iodized eggs, Arzni continues to solidify its position as a market leader. SPRING PR is proud to support Arzni Poultry Farm in achieving its mission of providing fresh, high-quality eggs to the Armenian market while contributing to food security and the development of the local food production sector.