PR Support to Air Arabia Services Launch

DATE

September-October, 2019

Client

Air Arabia

Service

Full PR support

Category

Tourism

Overview

SPRING PR delivers exceptional PR support and event management services to clients across various industries: One of them has been Air Arabia. In 2013, Air Arabia had announced its plan to launch flights from Sharjah to Yerevan, making Yerevan the 86th destination for the company. As a low-cost airline, Air Arabia wanted to communicate the affordability and convenience of its services to the Armenian market while maintaining its high standards of safety and customer satisfaction. To ensure the successful launch of its services in Armenia, Air Arabia trusted SPRING PR for full PR support and event management.

In October 2003, Air Arabia took off and has since been connecting passengers from Sharjah International Airport to an extensive network of destinations across Europe, the Middle East, Africa, and the Indian Subcontinent. As a celebrated airline, Air Arabia prioritizes providing passengers with comfortable, reliable, and cost-effective travel experiences.

Strategy

SPRING PR played a vital role in the success of Air Arabia’s services launch in Armenia through its professional event management and media relations style. We organized a press conference that served as an excellent platform for Air Arabia to introduce its services, pricing policy, and future plans to the Armenian market. Our team also provided extensive support for the media outreach campaign before and after the event to ensure that the launch received significant media coverage.

To create a cohesive visual identity for the event, we took special brand materials into account and worked closely with vendors to create an engaging event space that effectively showcased Air Arabia’s brand. Our team also ensured that all speakers and attendees were well-prepared for the press conference by providing them with briefing documents.

During the press conference, representatives from Air Arabia and SPRING PR delivered insightful presentations on the airline’s entry into the Armenian market, highlighting the unique selling points of its services, such as affordability, safety, and customer satisfaction.

Thanks to SPRING PR’s strategic approach and attention to detail, the Air Arabia services launch in Armenia was a resounding success. The event generated significant buzz among the target audience and received positive media coverage, helping Air Arabia establish a strong presence in the Armenian market.

Outcomes

  • 15 attended media outlets¬†
  • 30¬† media publications
  • 28,000 total potential audience