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Nvard melkonyan

Co-founder and Chairman of the Board,
Associate Professor of the Department of Sociology, Head of BA and MA programs in Public Relations, Yerevan State University,
PhD in Sociology.

Nvard Melkonyan

Dr. Nvard Melkonyan is a strategic expert-consultant with extensive experience in all aspects of public relations and a proven track record in the communications industry.

As a co-founder and Chairman of the Board of SPRING PR, Dr. Melkonyan has been instrumental in shaping the vision and direction of the company. She was the driving force behind the official recognition of PR as a profession in Armenia, and her continuous efforts have led to the establishment of both Masters and Bachelor’s degree programs in Public Relations at Yerevan State University.

From 1992 to 1997, Nvard Melkonyan studied at the Department of Sociology, Faculty of Philosophy, Sociology and Psychology at Yerevan State University. In 2004, she successfully obtained her PhD in Sociology focusing on the theme of “Forming of the Image of Political Leader in Armenia: Sociological Analysis” at the Institute of Philosophy, Sociology and Law, National Academy of Science of the Republic of Armenia. 

From 2000 to 2008, Nvard served as an Assistant Professor, Lecturer at the Department of Sociology within the Faculty of Sociology at YSU. Since 2008, she has held the position of Associate Professor at the same department. 

Dr. Nvard Melkonyan is a leading expert consultant with extensive experience in all aspects of Strategic Communication and Public Relations, including Media Relations & communications management, PR Strategy Development, Political PR, PR and Media Texts, Content Writing, Speech Writing, Sociological Research, Government Relations Management, PR & Brand-Communication, Corporate PR, Image Making, Theory and Methodology of Public Relations. 

With her huge expertise, Nvard has been a trainer of numerous  PR and Communication courses, such as: “PR for civil servants” for The Centre of Excellence of Public Servants, Department of the Additional Postgraduate Education, YSU; “Political PR & Image-making” for NDI (National Democratic Institute), USAID; “Media Relations” for ACPN;  “Corporate PR” for  BDG, “Business image” for COAF, “Public Speaking and Presentation skills” and “Public Relations And Media Relations” for Caritas-Armenia,  “The peculiarities of interpretation of problems of children in a conflict with law in Mass Media” for  OCSE and many others.

During her career Dr. Melkonyan has been the Public Relations and Strategic Communications consultant of various commercial, international, governmental and non-governmental organizations, including the State Revenue Committee of RA, the Audit Chamber of RA, the World Bank, EBRD, OSCE Armenia, AASW, Yeremyan Projects, etc. From 2011 to 2018, she was the Head of Center of Information and Public Communication of State University of Languages and Social Sciences after V. Brusov, and from 2015 to 2016, the National Expert on Civil-Military Relations at OSCE Office in Yerevan. 

Dr. Melkonyan holds key positions in various professional organizations, including IPRA (International PR Association), APRA (Armenian Public Relations Association), Socioscope Societal Research and Consultancy Center, and AASW (Armenian Social Workers Association). She received the “Global PR Leader of the Year” award in 2022 at the event held in New Delhi, India. Additionally, Dr. Melkonyan was recognized in the global list of 50 Influential Communications Leaders of 2022 by the exchange4media PR & Corp Comm Women Achievers Summit and Awards. In 2014, she was honored with the YSU Gold Medal for her many years of devoted activity.

As an accomplished author, Dr. Melkonyan has published more than 50 scientific articles. List of the publications: