Co-founder, Chairman of the board,
Associate Professor of the Department of Sociology, YSU,
PhD in Sociology
Dr. Nvard Melkonyan is a strategic expert-consultant with extensive experience in all aspects of public relations and a proven track record in the communications industry. As an experienced trainer and Associate Professor of the Department of Sociology at Yerevan State University, she has made significant contributions to the development of PR in Armenia.
As a co-founder and Chairman of the Board of SPRING PR, Dr. Melkonyan has been instrumental in shaping the company’s vision and direction. She was the driving force behind the official recognition of PR as a profession in Armenia, and her continuous efforts have led to the establishment of both Masters and Bachelors degree programs in Public Relations at Yerevan State University.
Dr. Melkonyan has over 20 years of experience in Brand Communications, Reputation Management, Crisis Communications, Political Communications, and Image-making. She has served as a Public Relations and strategic communications consultant for a wide range of commercial, international, governmental, and non-governmental organizations, including The State Revenue Committee of RA, The Audit Chamber of RA, The World Bank, EBRD, OSCE Armenia, and AASW.
An accomplished author, Dr. Melkonyan has published more than 50 scientific articles, and she holds key positions in various professional organizations, such as APRA (Armenian PR Association), Socioscope Societal Research and Consultancy Center, and AASW (Armenian Social Workers Association).
In her capacity as a business trainer, Nvard’s areas of expertise include PR, Business Communications, and Media Relations. She has conducted training programs for prestigious institutions such as International Republican Institute, USAID, Government Spokespersons School, Government of RA and National Assembly, The Centre of Excellence of Public Servants, National Democratic Institute, Children of Armenia Fund, Konrad-Adenauer-Stiftung South Caucasus, Caritas-Armenia, and UNFPA.