“PROFAL: It's Soundproof”
DATES
March – Septemner, 2026
Clients
PROFAL
Service
Creative Campaign Development & Implementation, Experiential Marketing, Strategic Communications, Media Relations, Influencer Marketing, Government Relations
Category
Manufacturing & Industry
Overview
As part of its long-term strategic partnership with PROFAL, SPRING PR developed and implemented a creative communications campaign aimed at highlighting one of the company’s products’ key advantages: high sound insulation.
As a leading Armenian manufacturer of aluminum doors and windows, PROFAL sought to communicate this functional benefit in a creative and memorable way, moving beyond traditional product advertising to capture public attention and demonstrate how PROFAL windows provide comfort and tranquility even amid the noise of a busy city.
To address this objective, SPRING PR developed an unconventional experiential marketing campaign under the message “PROFAL: It’s Soundproof.” The campaign transformed a technical product feature into an engaging real-life experience, creating a visual contrast between the noise and bustle of Yerevan’s streets and the peaceful environment behind
Strategy
At the heart of the campaign was a mobile glass-enclosed installation designed as a living space, which traveled through the streets of Yerevan for three days. The installation brought the campaign’s central message to life, demonstrating how PROFAL windows create a quiet and comfortable environment even in the middle of a busy city.
The installation featured different everyday scenarios throughout the three-day campaign. On the first day, passers-by encountered a young woman peacefully sleeping in her bedroom, seemingly undisturbed by the surrounding city noise. The following day, the installation was transformed into a comfortable living room, where a man calmly read a newspaper. On the third day, the installation became a peaceful space for a yoga session, demonstrating how PROFAL windows create an environment suitable for relaxation and concentration even amid the city’s bustle. Together, these familiar scenes illustrated the contrast between the busy urban environment and the tranquility inside a space enclosed by PROFAL windows.
Given the unconventional design and mobile nature of the installation, its implementation required particular attention to transportation regulations, road safety requirements, and public security considerations. SPRING PR coordinated with Yerevan Municipality, submitting the initiative for official review and securing the necessary municipal approval. This coordination was essential to ensuring that the installation could operate safely and in accordance with relevant requirements while traveling through the city’s streets.
SPRING PR oversaw the campaign’s creative concept development and implementation, including installation planning, production coordination, on-site execution, and communications support. The campaign combined experiential marketing, outdoor activation, creative storytelling, media relations, and influencer marketing to maximize public engagement and visibility.
Media relations and influencer marketing played an important role in amplifying the campaign’s message. The activation attracted the attention of media representatives, bloggers, and influencers, generating predominantly organic coverage and social media content. Videos and photographs of the unusual installation were widely shared, while pedestrians and drivers also captured and discussed the campaign, extending its visibility beyond the physical activation.
By turning a functional product advantage into a distinctive public experience, SPRING PR created a memorable campaign that communicated PROFAL’s soundproofing capabilities through visual storytelling, organic engagement, and public attention.