Hayutyun Music Band Presentation & Music Video Premieres
DATE
October – December, 2025
Client
Hayutyun Music Band
Service
Strategic Communications, PR Support
Category
Music & Art
Overview
On December 1, the official presentation of Hayutyun took place, marking the band’s debut and the simultaneous premiere of four original songs and music videos. Developed by Hayat Production, Hayutyun was introduced as a new-generation Armenian music project that blends contemporary rock and pop aesthetics with a strong national identity.
The band brings together seven young musicians from different regions and communities — Yerevan, Artsakh, Gyumri, Gavar, the diaspora in Moscow, and beyond — forming a collective that reflects diversity, unity and modern Armenian cultural expression. Musically, Hayutyun positions itself at the intersection of energy, emotion and authenticity, presenting original content shaped for both local and international audiences.
The presentation served not only as a launch event, but as a strategic entry point for the band into the Armenian music scene, setting the tone for its long-term positioning, artistic direction and public narrative.
Strategy
SPRING PR supported the launch of Hayutyun through a comprehensive strategic communications and media relations approach, designed to build anticipation, ensure strong visibility and establish the band’s positioning from its first public appearance.
Ahead of the event, SPRING PR managed pre-launch communications, including targeted media outreach and influencer engagement, aimed at generating interest and early discussion around the project. The agency developed the creative concept of the presentation, defining its visual logic, branding elements and spatial design, ensuring that the event environment reflected the band’s identity and artistic message.
During the presentation, SPRING PR coordinated on-site media relations, facilitating interviews with the band members and project founders, managing journalist access and ensuring clear, consistent messaging throughout the event. Photo and video documentation was overseen to secure high-quality visual assets for post-event communications.
Following the launch, SPRING PR continued the communication cycle through structured media outreach, coverage coordination and content distribution, reinforcing the visibility of the premieres and supporting the band’s introduction to wider audiences. This integrated approach ensured that Hayutyun entered the public space with a coherent narrative, strong media presence and a clearly defined artistic positioning.