SPRING PR served as the strategic communication and PR partner for The Voice of Armenia, the Armenian adaptation of the globally acclaimed television format created by Talpa Media Group, founded by Dutch media entrepreneur John de Mol. Co-produced with Armenia TV, The Voice of Armenia became part of the international The Voice franchise, successfully broadcast in more than 45 countries worldwide.

Within this partnership, SPRING PR developed and implemented a comprehensive communication strategy that supported the show’s positioning as a major national entertainment project. The agency provided full PR consulting, strategic planning, and coordination of all communication activities throughout the project’s lifecycle — from pre-launch to broadcast.

As part of the pre-launch phase, SPRING PR managed the official press conference, overseeing all aspects of media event management — from concept design and logistical coordination to stakeholder engagement and media attendance. The agency also ensured ongoing public communications and full media relations, maintaining continuous collaboration with leading entertainment and cultural outlets to secure broad and sustained coverage.

Through consistent strategic communication, strong storytelling, and proactive engagement with national media, SPRING PR helped position The Voice of Armenia as one of the most anticipated and successful television projects in the country.