Beeline - "NEO MAX" lottery
DATES
November, 2017
Client
Beeline
Service
Strategic Communications, Event Management
Category
Telecommunications
Overview
SPRING PR was entrusted with managing communication and event support for the Beeline Neo Max Lottery, organized by Beeline to promote its innovative Neo Max service package. The event, held at the Karen Demirchyan Sports and Concert Complex, brought together Neo Max subscribers and participants of the “Create Your Neo” photo contest.
During the event, valuable prizes such as iPhone 6S smartphones, Samsung smartwatches, Beeline Smart phones, and Wi-Fi routers were raffled off as part of an engaging entertainment program. The initiative aimed to enhance customer loyalty, highlight the benefits of Beeline’s unified service packages, and strengthen the company’s relationship with its subscribers through an interactive and celebratory experience.
Strategy
To ensure a professional and well-organized event, SPRING PR provided full-scale public communications support across several key areas. The agency oversaw the overall coordination of communication and event processes, managing the host and working closely with the event team to ensure a smooth and engaging flow throughout the program. Close cooperation with Beeline’s representatives and production partners helped maintain message consistency and a unified presentation style.
High-quality photo and video documentation were carried out to capture the atmosphere of the event and highlight the emotional connection between the brand and its audience. The produced materials were later used across Beeline’s communication channels to extend the visibility and impact of the campaign.
As part of the technical support, SPRING PR also ensured the live streaming of the lottery, allowing viewers across Armenia to follow the event in real time. This broadened audience reach and reinforced Beeline’s digital presence.
Through precise coordination and professional execution, SPRING PR contributed to creating an event that effectively reflected Beeline’s innovative spirit and customer-oriented approach.
Through precise coordination and professional execution, SPRING PR contributed to creating an event that effectively reflected Beeline’s innovative spirit and customer-oriented approach.