EMPIRICA Research and Consulting Company
DATE
July – October, 2016
Client
EMPIRICA Research & Consulting LLC
Service
Strategic Communications and Branding
Category
Research and Consulting
Overview
In 2016, SPRING PR was entrusted with defining the brand identity and communications strategy for EMPIRICA Research & Consulting, a Yerevan-based agency established in 2014. EMPIRICA specializes in marketing and sociological research, business consulting, and the design, implementation, and evaluation of social projects.
The firm provides end-to-end research services—from methodology development and data collection to analysis and reporting—serving both public opinion and commercial clients across sectors such as agriculture, infrastructure, water resource management, and hydro construction.
EMPIRICA’s team is composed of certified sociologists, business consultants, and project managers. The company employs a variety of quantitative and qualitative methods to deliver insights that help its clients identify growth areas, refine strategy, and implement evidence-based decisions.
Strategy
Within the scope of the partnership, SPRING PR provided strategic communications and branding advisory support aimed at strengthening EMPIRICA’s market performance and establishing a clear and differentiated corporate identity. The approach was designed to position EMPIRICA as a credible, research-driven consulting partner and to enhance its visibility through consistent branding, communications, and digital presence.
SPRING PR developed a comprehensive marketing and communication strategy that defined EMPIRICA’s brand positioning, brand management principles, and communication priorities. This strategic framework articulated how the company’s expertise in research and consulting should be presented across different touchpoints, outlining effective promotional approaches and ensuring the consistent use of the brand in both external communications and business development activities.
Building on this strategic foundation, SPRING PR led the development and testing of EMPIRICA’s corporate identity. This process resulted in a cohesive brand system encompassing the company’s visual identity, messaging logic, and core brand attributes. The newly developed identity was translated into a full set of corporate and promotional materials, ensuring a unified and professional representation of the brand across all channels and stakeholder interactions.
As part of the integrated approach, SPRING PR also designed and implemented EMPIRICA’s digital presence, aligning it fully with the established brand and communication strategy. The corporate website was developed as a key platform for presenting the company’s services, expertise, and value proposition to diverse audiences. To ensure sustainability and long-term effectiveness, SPRING PR supported the company in adopting practical brand and content management practices, enabling EMPIRICA to independently manage and update its communications over time.
Through the implementation of these interconnected strategic components, SPRING PR ensured that EMPIRICA’s brand, communications, and digital tools functioned as a unified system, reinforcing the company’s professional image and supporting its positioning as a trusted research and consulting partner in the market.