Concluding Event of the “Inecobank By Your Side” Education Support Program

DATES

Novermber, 2025

Clients

Inecobank, InecoPeople

Service

Strategic Communications, Full Event Management

Overview

Within the framework of its partnership with Inecobank and Inecopeople, SPRING PR was entrusted with the strategic communications and full event management of the concluding event of the Inecobank By Your Side education support programme. The main objective was to ensure the smooth, well-coordinated and professionally executed delivery of one of Inecobank’s most extensive CSR initiatives, bringing together students, mentors, partner universities and invited guests around a unified, inspiring educational platform.

The final stage featured 11 student teams representing 14 universities across Armenia, who presented the innovative projects developed throughout the four-month programme. This year’s edition registered a record 4012 applicants, from which 205 participants advanced to the finals. Of these, 170 students received scholarships, while 55 finalists continued in team format to compete for full tuition coverage and opportunities to attend short-term international programmes. In recognition of the participants’ dedication, Inecobank additionally awarded scholarships to 20 finalists who had not initially been selected, ensuring that all 205 finalists were acknowledged.

Throughout the process, the teams worked under the guidance of 11 Inecobank mentors, developing ideas across education, community development, sustainability and digital innovation. Their final presentations were evaluated by a jury composed of Inecobank representatives, partner university delegates and the audience, culminating in the selection of 7 winning teams—a total of 35 students. Three teams received full tuition reimbursement, while four teams earned the opportunity to study abroad.

During the event, Inecobank also announced the launch of its flagship 30 Master programme, set to provide up to 40 million AMD to each of 30 Armenia-based specialists pursuing master’s studies at top global universities. This marked a significant expansion of the broader Inecobank By Your Side: A Future with Greater Opportunities CSR initiative, whose total budget exceeds 1 billion AMD.

Strategy

SPRING PR developed and implemented a complete communication and event management strategy to ensure a seamless, well-orchestrated and high-impact concluding event for the Inecobank By Your Side education support programme. The preparatory phase focused on aligning the event’s concept, content and visual identity with the broader objectives of Inecobank’s CSR vision. To achieve this, SPRING PR coordinated all vendor relations, managed creative and technical partners, and supervised the development of key visual materials, including an animated explainer video and a programme overview video, both of which played an essential role in presenting the initiative’s scale and educational value.

A central component of the strategy was the development of event content. SPRING PR crafted the key messages, prepared speeches for the main speakers, and worked closely with the hostesses and event staff to ensure clarity and consistency in all on-stage communication.

Parallel to this, the team managed the full logistical and organisational process—venue coordination, technical setup, venue design, guest flow and run-of-show management—ensuring that every detail contributed to a smooth and professional event experience. SPRING PR also developed the evaluation and voting system, designed to incorporate three independent inputs—the audience, the jury and representatives from the bank and partner universities—and ensured the smooth and accurate implementation of the process throughout the event.

On the event day, SPRING PR led all on-site operations, overseeing stage dynamics, timing, transitions, hostess support and the activities of technical teams. A dedicated focus was placed on media relations: the team coordinated interviews with Inecobank leadership, mentors, winning teams and partner university representatives, ensuring that journalists received timely access to speakers and accurate information. SPRING PR also guided the work of photographers and videographers on site, capturing key moments required for post-event communication and reporting.

Following the event, SPRING PR continued to manage the communication cycle through the preparation, refinement and distribution of media materials. This included coordinating all approval processes with the client and monitoring the publication of materials across media outlets. The communication strategy concluded with comprehensive media monitoring, press clipping and an evaluation of the programme’s visibility, providing Inecobank with a full overview of the impact achieved.

Outcomes

• 2 video materials
• Presence of 2 TV crews and 1 online media outlet at the event
• 7 media coverages across leading outlets
• 4 video reports
• Overall, 7 meida publications covering both the press release and the event reportage