Hennessy House Brand Ambassador Guillaume de Guitaut's Visit to Yerevan
DATE
December, 2019
Client
Service
Full PR Support, Media Relations
Category
Alchohol & Bevarage
Overview
SPRING PR was entrusted with providing PR support for the exclusive master class of Guillaume de Giton, one of the six global ambassadors of the legendary Hennessy House, held on December 10, 2019, in Yerevan. With over 20 years of professional experience dedicated to Hennessy, including leadership roles in public relations and risk management at Moët Hennessy, de Giton presented the brand’s rich heritage and culture to the Armenian media.
During the event, he introduced the guests to the traditions, rituals, and rules of brandy degustation, offering an immersive journey into Hennessy’s craftsmanship. The master class featured three of the House’s most renowned cognacs—Hennessy V.S. (Very Special), V.S.O.P. (Very Superior Old Pale), and X.O. (Extra Old)—through which participants discovered the depth and mystery of Hennessy, combining education with a refined tasting experience.
Strategy
SPRING PR provided full PR support and end-to-end event management for the master class led by Hennessy House Brand Ambassador Guillaume de Guitaut in Yerevan. The agency developed all media materials, including press kits and tailored background documents, and ensured their effective distribution across key media channels.
In the lead-up to the event, SPRING PR managed the complete preparation phase. This included crafting and circulating pre-event communications, coordinating with media representatives, and securing the participation of leading lifestyle and business journalists. The agency also oversaw the accreditation process and ensured that all event communications reflected the prestige and legacy of the Hennessy brand.
On the day of the master class, SPRING PR directed the full media event management. The team organized the tasting and presentation format, facilitated interactions between Guillaume de Guitaut and the press, and managed all on-site communications to guarantee a seamless flow of the program. Special attention was placed on highlighting the cultural significance of Hennessy’s traditions, while aligning the event atmosphere with the sophistication of the brand.
Following the event, SPRING PR implemented comprehensive media monitoring and evaluation, gathering press coverage and feedback to assess the impact. The result was wide visibility across influential outlets, reinforcing Hennessy’s reputation and securing strong recognition of the brand’s values among Armenian audiences.
Through its integrated approach, SPRING PR successfully delivered a high-profile brand activation that elevated Hennessy’s positioning in Armenia, combining expert storytelling, premium event management, and impactful media relations.
