Overview

As a strategic communication partner of “Cityzen,” SPRING PR organized and fully managed a targeted press tour to support the public introduction of the children’s city of professions — an innovative edutainment project located within “Play City.” On May 19, media representatives and their children were invited to take part in an engaging experience designed to present the concept and educational value of Cityzen. 

During the visit, guests toured the city of professions, where children explored the miniature urban environment replicating real-life infrastructure — from streets and squares to a hospital, beauty salon, and fire station. After the tour, children had the opportunity to transform into different professionals through role-playing games, revealing the secrets of well-known careers, gaining practical skills, and acquiring knowledge applicable to everyday life. 

The concept and mission of the “Cityzen” project were presented by Project Manager Aren Apikyan, who introduced the vision behind creating a safe, interactive, and educational space where children independently choose their professional paths, earn and manage money, and learn through hands-on experience. 

Designed as a fully functioning miniature city, Cityzen replicates all the core components of an urban environment, including streets, squares, and essential infrastructure such as a hospital, beauty salon, and fire station. Children had the opportunity to explore these spaces through engaging role-playing scenarios, choosing their own career paths, managing virtual finances, and acquiring valuable knowledge and life skills along the way.