“Inecobank by Your Side” CSR Initiative – Launch of Inecocampus

DATES

Since March, 2025

Clients

Inecobank

Service

Strategic Communications, Full PR Support, and Event Management

Overview

SPRING PR continues its long-standing partnership with Inecobank within the framework of the “Inecobank by Your Side” corporate social responsibility platform. Marking its third consecutive year, the initiative has expanded into a nationwide program with a focus on long-term impact, this time emphasizing support for education.

In 2025, the program introduced a major new direction aimed at empowering Armenia’s youth through access to education and professional development opportunities. With a total funding of over AMD 1 billion, the program supports five core components: 150 full scholarships for undergraduate students, tuition reimbursement for 15 students, international short-term educational opportunities for 20 students, and financial support for 30 young professionals admitted to the world’s top 50 Master’s programs. Additionally, the program continues its support for the tuition fees of Inecobank employees’ children.

The launch of the educational initiative took place in Yerevan and was attended by leading representatives of Armenia’s academic institutions, public sector stakeholders, and members of the business community. The event attracted broad media coverage across traditional and digital platforms, underscoring the importance and scale of the initiative.

Strategy

SPRING PR was responsible for the strategic development and execution of the communications campaign dedicated to the new educational direction of the CSR program. A central component of this strategy was the creation of a distinct brand identity for the initiative, resulting in the concept development and naming of InecoCampus. This identity allowed Inecobank to communicate its educational focus under a unified and scalable platform.

The agency developed the overall concept and creative direction of the campaign, including the launch event, which was conceived and managed end-to-end by SPRING PR. The team oversaw all elements of execution—scenario and scripting, visual and branding materials, vendor coordination, and on-site logistics—ensuring consistency with Inecobank’s brand values and strategic goals.

SPRING PR also managed the production of all visual content and supported the creation of video materials to be used both at the event and across digital platforms. The campaign was amplified through a targeted media relations strategy: press materials were drafted and distributed, media were accredited and hosted during the event, and follow-up coverage was secured across major platforms. As a result, the campaign reinforced Inecobank’s positioning as a forward-looking institution investing in Armenia’s future through education.

The InecoCampus initiative marks not only a milestone in Inecobank’s CSR journey but also sets the foundation for a sustainable and evolving educational platform. As the program develops, SPRING PR continues to provide strategic support to ensure consistent communications and to amplify the long-term impact of the initiative through storytelling, visibility campaigns, and ongoing engagement with the academic, professional, and public sectors.