Overview 

SPRING PR partnered with the Armenian State Institute of Physical Culture and Sport, a higher education institution in Armenia dedicated to sports science, physical education, and athlete development. Established in 1945, the Institute plays an essential role in training Armenia’s athletes, coaches, and sports professionals, contributing significantly to the country’s sports sector and physical culture. To better reflect its evolving mission, modernize its image, and align with international standards, the Institute identified the need for a comprehensive rebranding effort.

Strategy 

The collaboration began with extensive research into international best practices in sports education branding, ensuring that the Institute’s new identity would align with global standards while honoring its unique heritage and mission. Based on these insights, SPRING PR led a full-scale rebranding process, developing strategic recommendations for the Institute’s new visual identity and communication style.

SPRING PR created a new logotype, designed a complete brand book defining visual identity standards, and developed brand communication guidelines to ensure consistent and professional representation across all platforms. The brand book included detailed specifications for color palettes, typography, logo usage, and layout systems, while the guidelines provided direction for maintaining a cohesive visual and verbal identity in both digital and print materials. Additionally, SPRING PR produced various design assets for printed materials to support the Institute’s ongoing communication needs.

Through this work, SPRING PR helped strengthen the Institute’s institutional image, positioning it to communicate more effectively and to reinforce its mission of promoting sports excellence and innovation in Armenia.