Yerevan Color Run
DATE
2015-2017
Client
“Run Armenia”
Service
Strategic Communications, PR Support
Category
Entertainment
Overview
SPRING PR was a trusted partner of “Run Armenia,” supporting their inspiring initiatives to promote a healthy lifestyle and the culture of running. From 2015 to 2017, SPRING PR played a vital role in transforming the Yerevan Color Run into one of Armenia’s most vibrant and anticipated city-wide events, drawing thousands of enthusiastic participants annually.
The Yerevan Color Run, part of the global Color Run movement, is far more than just a race. It is a dynamic and immersive experience that combines sports and entertainment, turning the city into a lively celebration of joy, energy, and unity. Participants are showered with bursts of edible, colorful powders as they run, creating an unforgettable festival. Despite challenges such as early start times and intense summer heat, the event consistently attracted thousands of runners each year, culminating in celebratory award ceremonies that honored top performers and strengthened the sense of community and friendly competition.
By supporting the initiative, SPRING PR contributed not only to the success of the event but also to the broader promotion of sports and festival tourism in Armenia — positioning the Color Run as a model for healthy, large-scale urban events with both social and economic impact.
Strategy
From 2015 to 2017, SPRING PR played a key role in ensuring the success of each Yerevan Color Run event, applying its expertise in public relations and media management to amplify visibility and public engagement. With a focus on strategic planning and seamless execution, SPRING PR supported the initiative in delivering a consistent and energetic message year after year.
Ahead of each event, the agency developed comprehensive media strategies, including press releases and tailored media materials that captured the festive and health-oriented spirit of the run. Targeted outreach and compelling storytelling secured strong media coverage across traditional and digital platforms, building momentum and anticipation in the weeks leading up to each run.
On event days, SPRING PR managed on-the-ground communications, working closely with organizers to sustain engagement and media attention throughout the celebration. Post-event activities included detailed monitoring and impact analysis, providing organizers with valuable insights and recommendations for continuous improvement.
Through its consistent support, SPRING PR contributed to shaping the Yerevan Color Run into a hallmark public event that promoted healthy lifestyles, festive urban culture, and community spirit—year after year.
