BEST TOUR Travel Agency

Within the framework of the EBRD Advice for Small Businesses programme, SPRING PR acted as a qualified advisory partner to BEST TOUR, one of Armenia’s established travel agencies with more than two decades of experience in the tourism sector. The company provides a full range of services, including inbound and outbound tourism, ticketing, transportation, visa assistance, and guided excursions. Partnering with leading international airlines and local operators, BEST TOUR ensures its clients receive comprehensive travel solutions tailored to individual needs.

The agency is the official representative of Kazakhstan’s SCAT Airlines in Armenia, operating regular flights on the Yerevan–Astana and Yerevan–Aktau routes. Guided by the principles of professionalism, quality, and customer care, BEST TOUR has built a strong reputation for reliability and service excellence, offering both corporate and individual travelers access to destinations across the world.

SPRING PR provided a full cycle of branding and communication services aimed at strengthening BEST TOUR’s market positioning and visibility. The collaboration began with the development of a unified brand identity, including the company’s logo, slogan, and a comprehensive brand book. This visual system was complemented by a range of promotional materials such as brochures, folders, business cards, and packaging, ensuring consistency across all communication channels.

Building upon the new identity, the agency designed a marketing promotion strategy incorporating brand management principles and a clear communication plan tailored to the company’s objectives. As part of implementation, SPRING PR created and developed BEST TOUR’s trilingual corporate website (Armenian, Russian, and English), ensuring full compliance with the new brand style and providing structured, engaging content that clearly presented the company’s services and approach.

This comprehensive communication package strengthened BEST TOUR’s brand recognition, enhanced its visibility, and ensured a cohesive public presence across print and digital platforms.