As a trusted PR partner, SPRING PR provided strategic media relations support to Tsiran Supermarket, enhancing the brand’s visibility and reputation during two significant milestones in 2023: its international recognition at the International Quality Mark Dubai 2023 awards and the grand opening of its new branch in Ejmiatsin.

At the International Quality Mark Dubai 2023 ceremony held on September 18, Tsiran Supermarket was honored as the Leading and Best Supermarket Chain of the Year in the Service Sector. This prestigious award recognized Tsiran’s steady growth, strong market reputation, and innovative expansion beyond Yerevan. Selected through comprehensive sociological surveys, public research, and journalistic assessments, the accolade elevated Tsiran’s profile both nationally and internationally. SPRING PR developed targeted press materials and executed a focused media outreach campaign, securing extensive coverage across digital and traditional platforms. By positioning Tsiran as a leader in Armenia’s retail sector with an emerging international presence, SPRING PR reinforced the supermarket’s reputation as a forward-thinking and customer-centric brand.

Building on this momentum, Tsiran Supermarket expanded its presence with the opening of its newest branch in Ejmiatsin. As the first supermarket chain in Armenia to establish a significant footprint outside the capital, Tsiran now operates over 25 branches nationwide, enhancing access to quality products and exceptional customer service for communities across the country.

SPRING PR managed comprehensive media relations for the Ejmiatsin launch, crafting compelling press materials that highlighted Tsiran’s core values, extensive product range, and its innovative online platform, tsiran.am, which offers local and international delivery options—an advanced feature in the Armenian retail market. The agency facilitated interviews with key company stakeholders, coordinated media visits to the new store, and sustained proactive engagement with journalists to ensure consistent and positive coverage.

Through strategic communication and meticulous media coordination, SPRING PR effectively amplified Tsiran’s brand narrative, contributing to widespread public interest and solidifying Tsiran’s position as a trusted and innovative leader in Armenia’s retail sector.